LIVETARGET Bridges the Divide Between Form and Function

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 Jul 26th, 2022 by Keith Worrall 

Modified Jul 26th, 2022 at 11:14 AM

LIVETARGET Bridges the Divide Between Form and Function

New Lures Achieve Match-The-Hatch Perfection to Look AND Act Alive
It’s one thing to look like the real thing; it’s another to look alive AND act that way too. The artisan lurecrafters at LIVETARGET leverage a highly evolved research and development process to ensure that no detail is overlooked and no shortcuts are taken on the path to creating the most realistic lures that fish have ever seen – or chased – or attacked. LIVETARGET’s legacy of Match-The-Hatch perfection now makes bold strides forward with the introduction of a trifecta of new lures that deliver genuine innovation in lure appearance AND action to freshwater and saltwater anglers alike.
LIVETARGET LIVE SHRIMP

ICAST 2022 Best Saltwater Hard Lure

Inshore waters are a dangerous place to be a shrimp. LIVETARGET now reveals the LIVE SHRIMP: The first shrimp imitation that both looks AND acts alive. Perfectly mimicking a vulnerable, exposed shrimp falling toward the bottom – and then scurrying for safety once it gets there – the LIVE SHRIMP features a unique swing weight system that ensures a horizontal profile as the shrimp falls through the water column or crawls across the bottom. Insightful design of the swing weight ensures that the LIVE SHRIMP is slightly off-balance, creating a lifelike wobble as the lure descends or is retrieved across the bottom or within the water column. Interchangeable swing weights allow anglers to fine-tune the LIVE SHRIMP’s rate of descent through the water. An ABS plastic body stands up to the abuse dished out by rocks, shell beds, mangrove roots, and angry inshore predators, while buoyant, high-action TPE legs provide nervous fluttering action during all phases of the retrieve. Equipped with a low-frequency knocker to beckon fish from far away, the LIVE SHRIMP is armed with a stout Mustad hook that converts bites into fish in the cooler. Named the Best Saltwater Hard Lure at ICAST 2022, the LIVETARGET LIVE SHRIMP is available in 3-inch and 3 ¾-inch sizes, each in eight biomimetic colors that will fool the oldest, wariest fish. The LIVETARGET LIVE SHRIMP has an MSRP of $14.99.

LIVETARGET LIVE CRAW

Trophy-caliber bass have seen it all – many times over. These denizens of the deep have learned to avoid eating anything that doesn’t look and act just like it’s supposed to. LIVETARGET now introduces the LIVE CRAW: The first crawfish imitation that both looks AND acts alive. Sporting the same insightful design features that permeate the ICAST award-winning LIVE SHRIMP, the new LIVETARGET LIVE CRAW perfectly mimicks a vulnerable, exposed craw falling toward the bottom – and then scurrying for safety once it gets there. Its unique, interchangeable swing weight system ensures an off-balace horizontal profile as the craw falls through the water column or crawls across the bottom. High-action TPE claws and legs evoke a nervous, living crustacean that is falling toward cover in the hope of surviving another day. Equipped with a low-frequency knocker to call bass in from far away, the LIVE CRAW is armed with a stout Mustad hook that converts bites into bass in the tank. The LIVETARGET LIVE CRAW is available in 2 ½ and 3-inch sizes, each in eight biomimetic colors that precisely evoke living crawfish throughout their range. The LIVETARGET LIVE CRAW has an MSRP of $14.99.

LIVETARGET ULTIMATE FROG

The thrill of a surface attack from an apex predator is unsurpassed. Triggering topwater bites from supersized bass requires unmatched realism in both form and function. The master lurecrafters at LIVETARGET tap directly into the DNA of surface predators with the ULTIMATE FROG: The first – and only – artificial frogs that look AND act alive! When motionless, the LIVETARGET ULTIMATE FROG sits like a living frog at rest, with its eyes just above the surface, its body tipped down at a 45-degree angle, and its legs contracted beneath its body. When twitched or pulled, the ULTIMATE FROG’s body dips beneath the surface as its legs hinge at the hips and knees, extending to full length in perfect unison – just like a living frog swimming for its life through open water. At the end of this stride, the lure’s legs tuck back in toward the body as its eyes break the surface, in an intricate sequence of biomimetic motions that bring the LIVETARGET ULTIMATE FROG to life. With a body molded from ABS plastic and legs crafted from highly elastic and durable TPE, the ULTIMATE FROG is engineered to withstand the rigors of the surface battlefield. Its well-positioned Mustad single hook delivers unmatched hooking percentages in the unforgiving topwater angling environment. Available in 2- and 2 ½-inch sizes with an array of 8 compelling color patterns, the LIVETARGET ULTIMATE FROG turns the most skeptical bass into ravenous eating machines, primed for surface attack. Both Popper and Finesse models of the LIVETARGET ULTIMATE FROG have MSRP’s of $17.99.

Embrace Match-The-Hatch perfection with the LIVE CRAW, ULTIMATE FROG, and LIVE SHRIMP: The best new saltwater hard lure to be introduced at ICAST 2022. Look for these outstanding new offerings at LIVETARGET dealers soon!

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